Report on Religious Field Research Assignment Example | Topics and Well Written Essays - 1250 words

Report on Religious Field Research - Assignment Example This religious teaching emanated from India when Siddharta Gautama, son of King Suddhodana and Queen Maya in 566 BB of Kapilavastu, who reflected the four realities of life: sickness, old age, death, and a wandering monk. He followed the life of the monk, abandoned his wealth and wore ragged robes (Instilling Goodness School, 2013). He practiced ascetic lifestyle to gain enlightenment; do a lot of meditation and eat raw foods, fruits and leaves. Sometimes, he fasted. He realized in life that overdoing things cannot provide happiness in life, but moderation and objective balancing of needs is. Gautama became Buddha, the awakened one (Boundlesslight.webs.com, 2013). He emphasized that suffering is caused by peoples’ dissatisfaction and greed and such could only be eliminated if one would live a life of truth, moderation, meditation, and reflective reasoning of life. He believed that life’s moderation will spare one from unnecessary wants and from overreacting to life†™s circumstances (Instilling Goodness School, 2013). ... While it has been recognized that human failures are sourced from misguidance, misperceptions, distortion, stresses and suffering, but for them, this can be remedied by living a balance life and life of reason as the best remedy for all these things (Boundlesslight.webs.com, 2013). Buddha explicated that happiness is fundamentally based on quiet and simple life: to want what you have and not want those you do not have (Instilling Goodness School, 2013). This is to rule over one’s negativities in life to maintain that composure and peace derived from the inevitabilities of life’s roller coaster realities. Self-control is possible when we all have control of our very lives and when we are reasonably able to maintain that life of reflective reason (Instilling Goodness School, 2013). Buddhism has three major teachings: 1. Nothing is lost in the universe- this asserts that all matters are transformed into energies of the universe and vice versa. For instance, all human being s are finite and life will eventually die and be buried back into the earth. From dust we came and life returns into dust (Instilling Goodness School, 2013). Other life forms emerge from the soil which could either be plants that could provide oxygen which will support the existence of life too. Every person is born from parents and the children grow into adults to become parents too of the younger offspring. Human life perpetuated in this cycle and if people tends to be destructive to the environ where one is evolving would mean that we, too, are destroying our lives (Instilling Goodness School, 2013). 2. Everything Changes – this is the fundamental principle of impermanence.

Summary paper on book 1 free choice of the will by Augustine of hippo Essay

Summary paper on book 1 free choice of the will by Augustine of hippo - Essay Example On the other hand, those who do evil and sin but are God’s chosen, are not going to be punished because they still remain saved, regardless of their behavior. Augustine persists that wrongdoing is a substance of free will at its cause, where he sounds sensible and is the least uncertain. He further stresses this by detaching wrongdoing from God’s cause. All what is God-made is good according to Augustine, and for that reason, he says god cannot be the cause of evil. He argues that evil is committed in the act of free will of humanity, and adds that it can also be in free will of angles, but not God. On the other hand, his persistence about Gods actions of good will being by God’s grace seems to disagree with his own affirmation on choice of free will. While God should not be the one to blame for wrong doing, God is given all the praise and glory for good, despite the bad deeds committed by those who have done things according to the good will. Therefore, people should be blamed for the bad things they do and cause, but do not deserve any recognition for whatever good they do. According to Augustine, people’s capability to operate according to their own free will has been seriously weakened by the obsession and desires. They lack the strength to control their needs, so they are controlled and driven by lust. Augustine believes that lust is one of the biggest sin of all and that it troubles very many people, who end up giving in to it readily and gladly. This is proof of the weakness of free will. Where Augustine makes outstanding points on the way flesh desires directly disagreeing with the spirit, the way he argues that we behave in good manner by God’s grace is in direct disagreement with his persistence that evil is a deed of free will. If we are made good by God, then why cannot the devil be the cause to sin, when we act badly? As Augustine insists that we as human beings have free will, it means we are responsible for the bad

Owner-Manager Types Essay Example for Free

Owner-Manager Types Essay Cranfield School of Management has been studying the behaviour of entrepreneurs and their relationship with key staff in some thousands of growing UK companies. Cranfield study has concluded that it is the entrepreneurs themselves who are the most likely to be the biggest stumbling block to the growth and development of their own company. Cranfield grouped entrepreneurs into four dominant types of relationship with their staff, mainly: Heroes, Artisans, Meddlers and Strategists. Past Cranfield studies shows that most small firms do not think very much about their future strategy. In fact, less than a third of small and medium enterprises across Europe set their objectives in terms of profit and margins. This is somewhat surprising as profit and profitability are the key measures of business success. However, as over two-thirds of owner-managed companies with a turnover of i 10 million do not have a plan at all, it should come as no surprise that few entrepreneurs are strategists. Other research has uncovered the shocking fact that 60 per cent of senior staff in small firms leave within two years of their appointment. Some of these early departures can be put down to poor recruitment. The researchers studied two important elements of this relationship. The first element studied was how much time the owner-manager spent on routine management tasks such as marketing, selling, analysing figures, reviewing budgets or arbitrating between managers. The second one examines what level of business skills has been attained by the key staff. Heroes Probably the Heroes undertake one management function such as sales or production. The Heroes time is now spent on managing the business. As the level of business skill throughout their employees is still relatively low, the Heroes will take the lead in starting routine management procedures. They will introduce ideas from the courses they attend to the firm and be the only persons who really understand them. That is the reason why they will be considered as Heroes from the rest of the employees. Unfortunately, this leads to the Heroes taking the Herculean role on their hands. In this case, allocating operations to the employees is relatively simple as the working skills in most businesses are either readily available in the local community or the people can be trained up without too much difficulty. On the other hand, passing out routine management tasks will almost always require that the owner or manager trains up his own management teams. There are few well trained managers available to the small company because of two main reasons. Firstly, the overall pool of such people is small as training in the small business sector until recently has been almost exclusively concentrated on the Entrepreneur. Secondly, well trained managers usually seek jobs in larger firms with more opportunities for advancement and more resources to practice the art of management on. The Heroes have a high capacity for improving the firm performance but still have low growth prospects when compared to their market. They have no time for strategic thinking and no depth of management to handle growth effectively. Artisans In the Cranfield model, the Artisans are characterized by low occupation with routine management tasks. The reason is that most of their time is spent producing a product or delivering a service. The level of business skills in the company is also low as most of the Artisans staff is employed helping in production or performing primary duties, such as book-keeping or selling. Artisans can include professional firms, such as architects and surveyors, manufacturers, sub-contractors or small building firms, owners of small retail chains such as chemists, video stores and proprietors of hotels and restaurants. Little time is available either for routine management tasks such as examining performance or reassessing methods. Every hour that can be sold is sold and little time is left over to either improve the quality or profitability of todays business or to consider strategy for tomorrow. The Artisans have low growth prospects in relation to their market. Their training and development needs are to raise their awareness of the management significance as a business task of equal importance with daily revenue earning. Meddlers The Meddler increases the level of management skills either by training or recruitment but then fails to delegate routine management tasks. At this stage, according to the Cranfield model, the owner-managers probably have no operative responsibilities and have assumed the role of managing directors. Typically, they spend much time anticipating subordinates, introducing more refined, but largely unnecessary management systems. They also go on courses or read books that make them even more well-informed and sometimes better at routine management tasks than their own employees, who anyway are by now doing a perfectly satisfactory job of managing todays business. They get in early and leave late and practice management by walking about. The Meddlers problem is that they cannot delegate routine management tasks because they feel useless. They have been used to a 70-90 hour week with only 10 days holiday each year. Once their management team is in place and trained, they are out of a job. Until they reduce their involvement with routine management tasks, they will limit the growth capacity of this firm for two reasons. Firstly, their management team will not take on more duties if the reward for taking on the last lot of responsibility was being irritated and criticised. Secondly, they are too busy checking on people to develop sound strategies for growth. Strategists The Strategists are the most desirable type of entrepreneurs to develop a growing business. They develop the management skills of their team to the highest appropriate level and in depth. They may introduce a staff duty to help their line managers in such areas as personnel and market research. This will free-up their key managers to think strategically too. They will dedicate roughly a third of their time to management tasks such as monitoring performance, co-ordinating activities, resolving conflict and helping to manage todays business. A third of their time will be spent motivating, counselling, developing management teams and helping them to manage change. This activity is aimed at improving the existing business. The final third of their time will be devoted on developing strategic thinking to form the shape of the future business. Their training needs will be to continuously update their core leadership and motivation skills and to increase their depth of knowledge on strategic issues, acquisition or divestment activity and financing sources. Relationship between the Owner-Manager and His Key Staff in a Growing Firm The natural path of development for the relationship between the owner-manager and his team is to pass from Artisan to Hero to Meddler and for the lucky few to become Strategists. Why Family Businesses Die The family business is deeply rooted in the sense of pride of the owner like most of other forms. Schein (1998) said that this is reinforced by a desire for autonomy which forms part of the five career anchors. This becomes possible with the combination of vision, energy and dedication. Moorman and Halloran (1993) stated that there are more businesses that fail than they succeed in this competitive market place. Twenty-four from one hundred start-ups fail in the U. S. , within the first two years and more than sixty within the first six years. This happens due to lack of planning and preparation which is the most common reason. The second is the lack of creativity which is important to survive. Some businesses offering the same product may succeed because they are doing something better and more innovative than competition. The Copy Cat approach lacks creative skills to turn its product into a unique selling proposition. This can be harmful for family businesses.

Andy Goldsworthy: Concepts of the Landscape

Andy Goldsworthy: Concepts of the Landscape Title: ‘Travel constructs a fictional relationship between gaze and landscape’ (M. Auge, â€Å"Non-Places,† 1995; p86). Does this statement seem to you to express a central insight about landscape and travel in the 20th century? Please discuss in relation to the work of Andy Goldsworthy. The Earthworks art of Andy Goldsworthy challenges, firstly, a classical art-historical conception of the landscape, and can also be implicitly responsive to the ‘supermodern’ sense of landscape and place, theorised by Marc Auge, in which â€Å"Vocabulary†¦ educates the gaze, informs the landscape[1].†. Goldsworthy captures the essence of place through texture, allusion to process and a mutual dependability on nature, as if to transform both the materials of the objects and the meaning of their often banal contexts. It is immediately evident that Goldsworthy’s works, in general, strongly accentuate texture and shape. Goldsworthy describes the working process as a tactile expression, implying the involvement of a multi-sensory extension of the body, a recurring artistic intention, especially through cues signifying touch and vision. â€Å"For me, looking, touching, material, place and form are all inseparable from the resulting work. It is difficult to say where one stops and another begins[2].† This obsession with recurring forms in nature using different materials has a ritualistic edge, where the earthworks have lost the purpose and functionalism of the commercial product. This tactile gaze, used as the central way of identifying the object, is further evoked through the use of text. For example, in a photograph of a spherical ice ball positioned aside a bleak Autumn bridge, his texts connotes the image not only in terms of its visual impact but also the texture implied by its aural qualities: â€Å"Stacked ice – sound of cracking.[3]† The shape and texture of the river in the 1988-9 Leadgate and Lambton Earthworks[4] symbolizes its sensual form in a way which still identifies it as relating to a river, but without the non-abstracted seamless visual art representation of a river. Goldsworthy describes this process: â€Å"The snake has evolved through a need to move close to the ground, sometimes below and sometimes above, an expression of the space it occupies[5].† Similarly, rather than use the language of signposts to designate a river (in its non-place), the use of more tactile cues reclaims the spectator’s newness of vision: in Auge’s words, the traveller (AG) is recapturing the landscape like it is â€Å"the first journey of birth†¦the primal experience of differentiation[6].†While Auge asserts that non-places â€Å" exist only through the words that evoke them,[7]† AG’s words work to clarify the gaze rather than condense it to a unified vision. But what constitutes this gaze? When we refer to his earthworks, are we referring only to the symbolic object, or the whole space inside the photo frame? Like a travel writer, a heightened perception or rediscovery of the landscape is the central tenet of Goldsworthy’s working process: â€Å"Some places I return to over and over again, going deeper- a relationship made in layers over a long time.[8]† There is a suggestion by AG that site or context affects and, to an extent, has a significant role in generating the features of his objects: When I work with a leaf, rock, stick, it is not just that material in itself, it is an opening into the processes of life within and around it†¦The energy and space around a material are as important as the energy and space within[9] While the train, for Auge, is one of the greatest culprits behind the spectator’s fleeting vision of space, Goldsworthy’s immobilization and transposition of the train track and its practical function to a snaking †¦in the Lambton earthworks?, is a way for AG to recapture the essence of the landscape, to shift its perceptual status from non-place to place: â€Å"Staying in one place makes me more aware of change[10].† However, part of this awareness is awareness that the land itself is fleeting and transforming according to environmental ‘whim,’ and that the photograph merely represents a certain moment in a process. His emphasis on spontaneity and change according to environmental and climactic conditions, as well as his own sense of navigation, is significant because he is able to evoke the history of the object through capturing a synchronic moment in its processes. If we look at several of his works in which piles of material are neatly centred with a hollow hole[11], we sense their impermanence and a foreboding decay from seeing their present formal cohesion. A Cambridge earthwork with leaves is accompanied by this awareness in text, where a materialistic description of the object is transformed into a narrative of it: â€Å"Torn Hole/horse chestnut leaves stitched with stalks around the rim/moving in the wind[12].† Perhaps more than these smaller-scale earthworks, the earthworks in County Durham most forcefully use the concept of environmental process to allude to the movement of travel, not only through their obvious association with trains, but through the movement implied by the object, as â€Å" ripples from a thrown stone[13]†. Freezing these processes is a way of reawakening the senses, by both seeing the object statically without moving too fast and by being aware of its continuing narrative, rather than being driven by the â€Å"perpetual series of presents[14]† of those unrecognised non-places, exaggerated in Thomas Gursky’s digital photos . According to Auge, the language of signposts etc. does not heighten the spectator’s perception of a place, but merely substitutes their relationship to it as a mere passing acknowledgement.[15] Goldsworthy’s works seem to reclaim that historicity of the natural object that is lost in the immediacy of the commercial product[16], including the signs that describe and name features and punctuations in the land, trying to give it a sense of place. Challenging the prescriptions of discourse on our subjectivity, however, has always been a preoccupation in landscape art. Constable’s landscape paintings, for example, could represent a different challenge to the supermodern construction of landscape into a fleeting ‘non-place,’ through his holistic, static, formalist and panoramic vision of the land. While Goldsworthy reconfigures the landscape’s gaze beyond the static to an awareness of its morphology, materiality, unpredictability and precariousness, Constable and the landscape painters of the 18th century synchronized these natural irregularities, painting the clouds and sun simultaneously and consciously at different periods and freezing the movement of the Hay wain into a stance.[17] In Goldsworthy’s work, therefore, landscape is no longer a site, implying static, but a process, implying diachronic, in which the object and its place are interdependent. Throughout the earthworks photographs and their accompanying text, two main interconnected subjectivities emerge, both of which seem threatened by the dislocation through the â€Å"non-place:† organic nature and Goldsworthy, who is simultaneously a conscious manipulator of nature’s autonomous processes as well as driven by the manipulations of nature itself. The larger scope of his County Durham Leadgate and Lambton Earthworks, encourages a more structural and slightly cartographic gaze. A disused railway track becomes the site for a snaking sand track photographed aerially alongside rows of monotonous houses. Their juxtaposition, their mutual encroachment on one another and the snaking imprint’s echo of movement, in one sense seem to re-establish the inter-dependency of urban structures and nature, and the similarities in the way we perceive them despite serving different functions. In this sense, it allows greater insight to its organic qualities by its association. In a technical sense, it could be argued that there is a tension between Goldsworthy’s organic creations and their technological control by the intrinsic features of the photograph. However, any hint of the artist’s exploitation, evoked in works such as â€Å"Snowball in trees†[18] or in references to the name of the excavator driver in the Leadgate and Lambton Earthworks, is balanced out, in exchange, by their precarious existence in nature, where a rock could be precariously balanced on a boulder.[19] This relationship between nature and its manipulations is significant because it represents a reappropriation of our relationship with those places, designated by the artist’s symbols rather than the symbols of industry with which â€Å"individuals are supposed to interact only with texts, whose proponents are not individuals but ‘moral entities’ or institutions[20]†. Goldsworthy navigates and finds his non-prescribed place, by being led by climactic and environmental factors rather than such ‘moral entities.[21] Auge defines non-place in detail against the anthropological concept of place, where the traveller occupies a non-communicative, solitary space with the language of ticket machines and train timetables.[22] Accordingly, these public facilities and structures give the spectator an image of their individuality, or a ‘distanced’ simulated familiarity,[23] by discursively framing and displacing the ‘gaze’ and the individual ‘essence’ towards a simultaneous collective individuality, through the â€Å"individualization of references[24].† In contrast, by allowing the serendipitous influence of nature to produce a unique result on each object, each of the processes in the Earthworks produces individual objects, which, not over-prescribed by images and signs, evolve in partial autonomy. BIBLIOGRAPHY Auge, Marc, Non-Places: introduction to an anthropology of supermodernity, London: Verso, 1995. Baudrillard, Jean, The ecstasy of communication, trans. Bernard Caroline Schutze, ed. Slyvere Lotringer, Brooklyn, N.Y. : Autonomedia, 1988 Goldsworthy, Andy, Andy Goldsworthy, London: Penguin Group, 1990. Hand to Earth, Ed. Andy Goldsworthy. New York: Harry N. Abrams, Inc., 1993. Fredric Jameson, Postmodernism, or, The Cultural Logic of Late Capitalism. Post-Contemporary Interventions. Durham, NC: Duke University Press, 1991. Rosenthal, Michael, Constable, London Thames and Hudson Ltd, 1987 Rosenthal, Michael, â€Å"The Victorians and Beyond,† British Landscape Painting, Oxford: Phaidon Press Ltd., 1982 Footnotes [1]Marc Auge, Non-Places:introduction to an anthropology of supermodernity, 1995: Verso, London , p108 [2]Andy Goldsworthy, Andy Goldsworthy, 1990:Penguin Group, London , p1 [3]Andy Goldsworthy, â€Å"Stacked ice sound of cracking,† Hampstead Heath, 28 December 1985 [4] Andy Goldsworthy, â€Å"Leadgate and Lambton earthworks,† County Durham, Winter-Spring 1988-9 [5] Goldsworthy, p3 [6] Auge, p84 [7] opcit, p95 [8] Goldsworthy, p1 [9] ibid [10] ibid [11] For example, â€Å"Bracken,† Borrowdale, Cumbria, 13 February 1988; â€Å"Slate,† Stonewood, Dumfriesshire, Summer 1987, â€Å"Plane Leaves,† Castres, France, 19 October 1988. [12] Cambridge, 24 July 19886 [13] AG, p4 [14] Fredric Jameson, Postmodernism, or, The Cultural Logic of Late Capitalism. Post-Contemporary Interventions. Durham, NC: Duke University Press, 1991. [15] Auges, p97 [16] Jean Baudrillard, The ecstasy of communication, trans. Bernard Caroline Schutze, ed. Slyvere Lotringer, Brooklyn, N.Y. : Autonomedia, 1988 [17]Michael Rosenthal, Constable, London Thames and Hudson Ltd, 1987 [18] [19] Rock on boulder work [20] Auge, p96 [21] AG, p1 [22] Auge, p107-8 [23] Auge, p106 [24] Auge, p109

Cloning :: essays research papers fc

Cloning, as of recent years, has become a very controversial issue. Society is firmly divided on the uses and ethics of cloning. Cloning can rang from producing copies of plants and animals to clones of humans and human organs. But cloning can have several positive effects for the well being of society. Cloning plants can have positive effects fo humans. Scientist can clone plants and alter them to produce healthier food. For example, oranges which contain an abundance of Vitamin C, can be altered to include Vitamin D and Calcium, which is found amply in milk. Cloning can also improve the status of hunger-stricken Third World nations. Fruits and vegetables can be cloned to produce large amounts of food without have to worry about growing season, climate, or any other environmental factor. They can also be alterd to be able to be grown in different environments or to produce more food and for a longer period of time. Cloning animals can have several ramifications. Foremost, is the be nfit of humans. This can be done in two ways. First, cloning animals can help us understand the way our cellss divide, multiply and operate. We can also learn how to fix ceratin disorders, thus leading to tests and research in similar human disorders. For example, sheep have a disease of the brain, called Scrapie, that causes tremors, loss of motion, and eventually death. This disease is very similar to the human disease called Parkinson’s disease. Scientists can try to stimulate new brain cells to divide and regrow damaged areas in the sheep brain first and then try similar procedures for humans. Animal cloning can also lead to better production of food. Ranchers can take one cow, the best out of the whole stock, and clone it. This would improve his sales and our health because we are given a healthier product. Endangered animals can also benefit from animal cloning. For instance, instead of doing lab monitored pregnancies and artificial inseminations for endangered animals, scientists can clone several embryos for the healthiest animal of that species. Working the way up the evolutionary scale leads eventually to cloning human organs and ultimately humans. This is the most controversial area of cloning, but despite the controversy, cloning of human organs and also humans can have some positive effects. To illustrate, kidney tissue can be used to grow a healthy kidney for patients with frequent kidney failures. Cloning :: essays research papers fc Cloning, as of recent years, has become a very controversial issue. Society is firmly divided on the uses and ethics of cloning. Cloning can rang from producing copies of plants and animals to clones of humans and human organs. But cloning can have several positive effects for the well being of society. Cloning plants can have positive effects fo humans. Scientist can clone plants and alter them to produce healthier food. For example, oranges which contain an abundance of Vitamin C, can be altered to include Vitamin D and Calcium, which is found amply in milk. Cloning can also improve the status of hunger-stricken Third World nations. Fruits and vegetables can be cloned to produce large amounts of food without have to worry about growing season, climate, or any other environmental factor. They can also be alterd to be able to be grown in different environments or to produce more food and for a longer period of time. Cloning animals can have several ramifications. Foremost, is the be nfit of humans. This can be done in two ways. First, cloning animals can help us understand the way our cellss divide, multiply and operate. We can also learn how to fix ceratin disorders, thus leading to tests and research in similar human disorders. For example, sheep have a disease of the brain, called Scrapie, that causes tremors, loss of motion, and eventually death. This disease is very similar to the human disease called Parkinson’s disease. Scientists can try to stimulate new brain cells to divide and regrow damaged areas in the sheep brain first and then try similar procedures for humans. Animal cloning can also lead to better production of food. Ranchers can take one cow, the best out of the whole stock, and clone it. This would improve his sales and our health because we are given a healthier product. Endangered animals can also benefit from animal cloning. For instance, instead of doing lab monitored pregnancies and artificial inseminations for endangered animals, scientists can clone several embryos for the healthiest animal of that species. Working the way up the evolutionary scale leads eventually to cloning human organs and ultimately humans. This is the most controversial area of cloning, but despite the controversy, cloning of human organs and also humans can have some positive effects. To illustrate, kidney tissue can be used to grow a healthy kidney for patients with frequent kidney failures.

Review Of John Updikes Review it Was Sad :: essays research papers

Review of John Updike's Review "It Was Sad" I chose to review John Updike's Review â€Å"It Was Sad† from the October 14th issue of â€Å"The New Yorker†. In the review, Updike examines several works concerning the tragedy of the Titanic. He cites these works, I feel, to support his own opinion about the event, and the different accounts of what really happened. Updike spends some time disproving the belief that the upper class male passengers heroically sacrificed their own seats on the lifeboats for those less fortunate than themselves. He even points out, who he feels, are the real heroes in this catastrophe. This shows he is writing from a moral perspective, relating to these works. He definitely takes the position of the lower class of American society as this time in history, and even brings up the topic of racism and sexism in the recall of the event. It seems that the ships crew and the lower class passengers were the most courageous in the eventful two and half hours it took for the ship to totally go under. He provides quotes from the various selections, one being the statistics of death, by class. These statistics show that, in actuality, more of the upper class passengers survived than the lower classes (by both percentage, and total people). Updike also examines, in depth, the cultural effect of the sinking of the Titanic. The thought that a ship declared unsinkable going down on its first voyage was at the very least, shocking to the public. Who could look at invention and progress in the same way? Updike seems to point out that the public at this time is naive and quick to make idealistic judgments. He also refers to the passengers moral standpoints, describing the decisions they made not only during the ship's final hours but also during the whole trip. To further prove his point, he gives the testimony included in one of the books, concerning a Senator who heard the screaming of the suffering passengers but

Basic Marketing

There are at least three reasons why some customers are not satisfied with the products of certain firms and why micromarketing on the part of a production-oriented company that is inefficient can cost too much. One is that a firm focusing on micromarketing faces the challenge of producing a wide variety of goods or services to a large number of specific and small markets. If such company is inefficient and focuses mostly on production, it will be unable to produce quality goods and services.As a result, its ability to meet the expectations of its specific clients will be direly affected, thereby decreasing the satisfaction of the customers in the long run. Another reason is that a firm that faces the challenge of producing more goods than what it initially believes it can produce requires more of the raw materials it needs in order to meet that higher target. If the company is inefficient in producing such quantity and quality of goods, it is highly likely that the goods produced wi ll lack the basic quality standards.In order to compensate for the inefficiency in the production of such goods, the firm will be most likely forced to reproduce or repair some of its finished products, increasing expenses in the end. Lastly, customers are not satisfied with certain firms that are inefficient in the micromarketing field because such firms lack the ability to focus on the various goods and services that they offer due to multiple markets. 2.Technology impacts marketing environment including the opportunities, challenges and ethical issues that technology possesses. Technology greatly enhances the opportunities for firms because modern tools enable these companies to produce more and target a wider range of clients across geographical boundaries. The use of computers and efficient machines can also increase the efficiency of companies in the production of quality goods in larger quantities. The internet can also be a stronghold of these firms in advertising their prod ucts.Technology also creates certain challenges for these companies, challenges such as harnessing the technology and using it to its fullest potential. Other challenges include competing with other companies using the same technological strategies in the same market and keeping updated with the recent marketing technologies. Lastly, technology also raises certain ethical issues such as the issue of whether it is morally sound for certain firms to replace human labor with machineries.Another ethical issue is whether it is morally sound for companies to use technological tools in â€Å"spying† on the internal performance of their competitors in order to gain certain advantages. Moreover, technology also raises the ethical issue of whether it is morally fitting for firms to produce goods out of the technology available that can potentially bring harm to the buying public and to its competitors just to gain large profits.