Cybercrime Continue to Rise Essay

Cybercrime is increasing at an alarming rate worldwide with more than a million people becoming victims every single day, according to the Norton Cybercrime Report 2011. The victims of cybercrime also paid dearly with a total loss of US$388bil (RM1. 21bil) to cybercriminals in 2010. Effendy Ibrahim, director of consumer business at Symantec Asia Pacific, said that cybercrimes don’t only cost victims financially but emotionally too. On average, it takes 10 days for a victim to recover from a cybercrime and it can be emotional too considering the amount of data they lose,† he said at the launch of Norton 2012, Symantec’s latest cybersecurity solution. However, victims could have saved themselves money and regret as the type of cybercrimes they fell victim to were preventable. The report found that the most common type of cybercrimes are malware, scams and threats targeted at mobile devices. However many people tend to underestimate the dangers of online crime thinking that it will happen to everyone else but themselves. The survey found that seven out of 10 adults thought they would more likely be a victim of physical crime rather than an online crime. â€Å"This is a lingering attitude users have when they are offline and it gets replicated when they are online,† Effendy said. The report also found that men, particularly those in the generation Y demographic, are most likely to become victims of cybercrimes. â€Å"Men spend more time online and do more ‘dangerous’ activities,† Effendy said. The report stated that more men watch adult content, gamble and participate in online dating sites compared to women. All these are social engineering techniques and it’s quite easy to fall victims to such tactics,† Effendy said. Local threat landscape Although Malaysia wasn’t in the list of countries studied in the report, national cyberspace police Cybersecurity Malaysia said the findings are representative of the Malaysian threat landscape. â€Å"It is the same environment, so whatever that is happening in the world will definitely affect us the same way,† said Cybersecurity Malaysia chief executive officer, Lt Col (Rtd) Prof Datuk Husin Jazri. He said the Malaysian cyberthreat landscape is no less alarming with over 10,000 cases reported every month up till August this year. Last year, Cybersecurity Malaysia received over 8,000 reports about cybercrime via its cyber999 hotline. Its Cyber Early Warning System has also detected over 5,000,000 security threats up until August. Given the increasing amount of cyberthreats, Husin said there is a need for more proactive measures to prevent more Internet users from becoming cybercrime victims and it will take more than reviewing or improving current cybersecurity laws. â€Å"Amending laws take time and it is slower than the prevailing problem. We need to intensify education and awareness efforts to educate users on Internet risks,† he said. Husin said Cybersecurity Malaysia is open to the idea of working with security solution providers like Symantec to come up with cybersecurity awareness programmes. Cybersecurity Malaysia already has a list of home-made security tools such as DontPhishMe, DNSwatch and MyPHPiPs that protects users from cybercriminals which can be downloaded for free. It is also working on establishing a Cyber Clinic which will offer an extensive list of cybersecurity services to computer users. The clinic is expected to be ready before the end of the year.

Kfc Essay

Introduction-overview of the company(KFC)| Pg- 2| Short elaboration of micro and macro environment and three factors that influence| Pg-3| Current sales analysis| Pg-4| Environmental factors and opportunities| Pg-5,6| Business macro-environmental factors| Pg-7 | Conclusion| Pg-8| | | Kentucky Fried Chicken Corporation based in Louisville, Kentucky, is one of the world’s most successful fast food organizations. It has operations throughout the world and has a vast history which has been put to present like no other fast food.It has grown enormously following its fragile birth, splashing in scintillating numbers in both franchisees and company owned stores all over. The company’s prime strength lies in providing high-quality chicken meals to its huge consumer base all over the world. Now every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States an d more than 15,000 units around the world. The company has strong product identification through its branding, advertising as well as packaging signifies the company in various manner.The famous paper bucket that KFC uses for its larger sized orders of chicken, its logos and the famous picture of Harland Sanders, the initial founder, all represent KFC in the most colorful way. KFC's specialty is fried chicken served in various forms. However the recipe of 11 herbs and spices used by KFC in preparation of their chicken still remains a trade secret. KFC's primary product is pressure-fried pieces of chicken made with the original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine.Despite KFC’s success as a company, the fast food organization had faced many problems over the years. There were mostly environmental issues that had influenced their product marketing and in time they had inherited new ways and different techniques to cater their fast food products. Animal Cruelty Since 2003, the animal rights group People for the Ethical Treatment of Animals (PETA), have been protesting KFC’s treatment of the animals used for its products with the Kentucky Fried Cruelty campaign.PETA states that they have held more than 12,000 demonstrations at KFC outlets since 2003 because of alleged mistreatment of chickens by KFC suppliers. Alleged rainforest destruction In May 2012, Greenpeace accused KFC of sourcing paper pulp for its food packaging from Indonesian rainforest wood. Independent forensic tests showed that some packaging contained more than 50 per cent mixed tropical hardwood fibre, sourced from Asia Pulp & Paper Macro environment KFC operates in a larger macro environment of forces that creates opportunities, but also threats.A company such as KFC usually cannot influence trends in the macro environment, as they affe ct people and organisations on a larger scale. However, KFC has to carefully examine macro environmental trends and must create competitive responses to such trends. There are six major macro environmental forces KFC has to take into account. Micro environment The microenvironment consists of all forces that are close to KFC, and on which KFC has an impact. They directly affect KFC’s ability to serve its customers. Three major components influence KFC’s microenvironment:COMPETITORS Because the fast food market is highly competitive, KFC faces a wide number of direct and indirect competitors. KFC’s main competitors are fast food chains such as McDonald’s and Domino’s, which are already well established throughout the world. McDonalds’s in particular is a direct competitor, as they have already successfully introduced their Salads plus line, which directly targets ‘healthy food’ conscious world we live in. But, there are a number of other competitors that is also focusing on ‘chicken’ types products.All this competition makes it quite difficult for KFC to maintain or even broaden their customer base. However, with the introduction of a new and healthy product range, KFC can differentiate itself from most competitors and will gain a competitive advantage. CUSTOMERS KFC’s customer market consists solely of the consumer market. KFC’s products are bought by individuals (males, females, singles, and families). Therefore, the product range KFC offer should appeal to as many people within this consumer market as possible, to ensure that the maximum amount of products can be sold.The characteristics of these individuals and a segmentation of them are discussed later in this report. Strengths and weakness of competitors Strengths: 38 products, Attractive Outlets, Huge Marketing, Budget, More entertainment for kids Weaknesses: Same type of Menu, No Home Delivery How they compete with their c ompetitors? It is found that KFC compete its competitors by five ways: †¢KFC compete its competitors through marketing strategy †¢They offered different packages at different events like Ramadan offer, midnight offer etc. †¢KFC compete their competitors by providing good services They must hired the hard selling persons to market their product in the market and motivate their employees for the sake of organizations and employees do well and they compete there competitors KFC has quality products and through these quality products they compete their competitors Current Sales Analysis Market Share Market Share KFC has a very long history and has the most recognize able brand in chicken with over 50% of the market share. It becomes difficult for the companies like Sub way, Mc Donald’s, Chicken planet, Dixie or those who may want to enter in the market of fast food restaurants.Due to with over 50% of the market share in fast food industry KFC has recognition around the world and has been globally positioned for many years in and to capture the market share in adopting a chicken loving experience. Environmental factors and opportunities Political: The operations of KFC are affected by the government policies on the regulations of fast food operation. Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country.Governments also control the license given for open the fast food restaurant and other business regulation need to follow such as for a franchise business. Good relationship with government in giving mutual benefits such as employment and tax is a must for the company to succeed in any foreign market. Economic: Though for last 1 year there was economic slowdown all across the globe but the sales of KFC and other fast food chains did not slow down to that extent that of other sectors in. The GDP (Pur chasing Power Parity) is estimated at2. 965 trillion U. S. dollars in the year 2010.The GDP- per Capita (PPP) was 2700 U. S. dollars as estimated in 2008. The GDP- real growth rate in 2007was 8. 7%. India has the third highest GDP in terms of purchasing power parity just ahead Japan and behind U. S. and China. Foreign direct investment rose in the fiscal year ended March 31 2007 to about $16 billion from just $5. 5 billion a year earlier. Socio cultural: India is the second most populous nation in the world with an approximate population of over 1. 1billion people. This population is divided in the following age structure: 0-14 years – 31. 8%, 15-64 years – 63. % and 65years and above – 5. 1%. There has also been a continuous increase in the consumption of fast food in India. The social trend toward fast good consumption is changing and India has seen an increase of 90% fast food consumption from the year 2002-2007. This increase is far greater than the increase in the BRIC nations of Brazil (20 per cent), Russia (50 per cent) and China (almost 60 per cent). Thus this shows a positive trend for fast food industries in India. Technological: The fast food Industry is heating up with a lot of foreign players entering the market.The technological knowhow and expertise will also enter the market with an increase in competition. With the lower rates and increase technology the fast food counters are attracting youth by giving them attractive deals. For e. g. KFC and Domino’s pizza. For a fast food restaurant, technology does not give a very high impact on the company and it is not a significant macro environment variables. However KFC should be looking to competitors innovation and improve itself in term of integrating technology in managing its operation.For example in inventory system, supply chain management system to manage its supply, easy payment and ordering systems for its customers and wireless internet technology. Implementation of technology can make the management more effective and cost saving in the long term. This will also make customer happy if cost savings results in price reduction or promotional campaign discount which will benefits them from time to time. Environmental: As one of world largest consumer of beef, potatoes and chicken, KFC always had been critics for world environmentalist.This is because high consumption of beef causing the green house effect by methane gasses coming from the cow’s ranch. Large-scale plantation has effect the environment and lost of green forest opening for plantation activities. Vegetarian environmentalist criticizes the fast-food giant for cruelty to animals and slaughtering. In America, once KFC want to introduce whale burger causing uproar because whales are endangered species. Before using paper packaging, KFC once had been criticized for being insensitive to pollution because of using ne based packaging for its food products.Imagine millions of people purchase from fast food operator and how is the impact to world environment by throwing away those hard to recycle packaging. Our world is getting concern on environment issue and business operating here should not just care for profit, but careful usage of world resources for sustainable development and care for environment safety and health for our future generation. Critics and concern from all public or activist should bare view and support if necessary to ensure we play our social responsibility better. Legal factors:As a certified fast food operator, there are many regulations and procedures that KFC should follow. For example is the Halal certification that becomes a concern to Muslim consumers. KFC should protect its integrity and consumer confidence by ensuring all materials and process are as claimed or must followed. Other legal requirement that the business owner should follow as stipulated in laws are such as operating hours, business registration, tax requirement, lab or and employment laws and quality & environment certification (such as ISO) in which the outlet has been certified.The legal requirement is important because the offenders will be fined or have their business prohibited from operating which can be disastrous. KFC India -BCG Matrix Boston Consultancy Group (BCG) Matrix Currently KFC have launched a new product in the market. They have also tried to come into the beverages market by launching its new brand of shakes called KRUSHERS. As it is a fairly new product it comes in the category of the Question Mark in the BCG Matrix. It has a low market share thus brings low revenue. KFC is advertising a lot to popularize this product so there is a lot of expenditure on it.This product is individually not bringing any profits and is a cash drain for the company. Company may decide to completely remove this product from the market if it does not do well soon and start bringing in revenue. Business macro-environmental factors The company and a ll the other actors operate in a larger macro-environment of forces, including political, economic, cultural, technological, legal and ecological factors, which shape opportunities and pose threats to the company. Political and legal regulatory affect the strategic development of KFC Corporation, which made the US market more challenging.Example- Forbidding the use of trans-fat cooking oil mandating calorie counts on menus,removing advertisement from kid's programme, and even prohibiting from making unconfirmed claims concerning nutritional value and losing weight benefits. All of these may seriously impede the free flow of goods within a group and from suppliers and consumer demand. According to the Institute for the World Economy, the aggregation of financial crisis continues to result in negative result to the world economy and generate a strong downturn in the entire restaurant industry, which leads to the falling of US unit expansion from 3. % of 2006 to 2. 4% of 2007. On the o ther hand, fewer costs as compared with healthier food helped KFC and the entire fast food industry to grow rapidly. Moreover, KFC can increase profit margins with chicken which is lower in cost compared to other meat. With the ever-increasing impact of health consciousness, like obesity, among consumers, it's increasingly hard for KFC to keep its original product mix and alternatively prompt them to offer healthier foods (threat). In contrast, under the slump chicken consumption in Europe and Asia market owing to the outbreak of avian flu, US market still shows an image of rising.Furthermore, hurried and changing lifestyle of people along with convenient and tasty characters of foods, which offered numerous business opportunities for KFC Corporation. The innovation in technology offers further development possibilities to fast food industry. However, owing to equipment problems, KFC lost its Rotisserie Chicken market which had achieved a huge success in non-fried chicken area. Rest aurants are known to have very high levels of energy intensity due to their relatively small building size and the amount of cooking, heating, and refrigeration needed to prepare and serve food to customers.Due to these high levels of energy use, we continue to focus our efforts on reducing our energy intensity in both new and existing restaurants. In 2006 KFC established a goal to reduce energy usage in the U. S. company-owned restaurants by 12 percent from 2005 levels by the end of 2009. They achieved a 14% reduction through the application of numerous energy conservation measures (ECMs). In addition to reducing energy consumption, these ECMs resulted in the elimination of over 117,000 metric tons of CO2 per year from the atmosphere.The KFC China division has also recognized the need to focus on energy conservation and has become actively involved in implementing ECMs over the past few years. Their efforts have resulted in the elimination of over 5300 metric tons of CO2 per year. Greenpeace, a conservational and environmental organization in 46 countries, has accused Cargill concerning the illegal exportation of soya to KFC for its chicken food supplied. Changing consumers' perception about KFC is arisen among analyst and specialist and forthright.In respect to the accusations has actively retrofit existing restaurants with more efficient lighting systems. During 2009, 190 restaurants in China had their interior linear fluorescent lamps upgraded to a more efficient version resulting in a reduction of over 600 metric tons of CO2 per year. Heating, Ventilation ; Air Conditioning (HVAC): In 2006, Yum! made the commitment to standardize high efficiency air conditioning systems for all U. S. restaurants. Since then, over 1800 high-efficiency air conditioning units have been installed with slightly over 600 taking place in 2008 and 2009.These 600 + installations have reduced our CO2 output by 10,500 metric tons per year. In China, the engineering team developed th e means to overcome water hardness issues compromising the efficiency of certain heating devices used in our KFC kitchens. Their solution enabled the equipment to operate at peak efficiency which eliminated over 4200 metric tons of CO2 per year. In conclusion, KFC had used all its macro environment factors efficiently; it had improved its product in terms of packaging technology, its cooking methods and most important heath wise keeping in mind the external affect on the environment. Kfc Essay Introduction-overview of the company(KFC)| Pg- 2| Short elaboration of micro and macro environment and three factors that influence| Pg-3| Current sales analysis| Pg-4| Environmental factors and opportunities| Pg-5,6| Business macro-environmental factors| Pg-7 | Conclusion| Pg-8| | | Kentucky Fried Chicken Corporation based in Louisville, Kentucky, is one of the world’s most successful fast food organizations. It has operations throughout the world and has a vast history which has been put to present like no other fast food.It has grown enormously following its fragile birth, splashing in scintillating numbers in both franchisees and company owned stores all over. The company’s prime strength lies in providing high-quality chicken meals to its huge consumer base all over the world. Now every day, more than 12 million customers are served at KFC restaurants in 109 countries and territories around the world. KFC operates more than 5,200 restaurants in the United States an d more than 15,000 units around the world. The company has strong product identification through its branding, advertising as well as packaging signifies the company in various manner.The famous paper bucket that KFC uses for its larger sized orders of chicken, its logos and the famous picture of Harland Sanders, the initial founder, all represent KFC in the most colorful way. KFC's specialty is fried chicken served in various forms. However the recipe of 11 herbs and spices used by KFC in preparation of their chicken still remains a trade secret. KFC's primary product is pressure-fried pieces of chicken made with the original recipe. The other chicken offering, extra crispy, is made using a garlic marinade and double dipping the chicken in flour before deep frying in a standard industrial kitchen type machine.Despite KFC’s success as a company, the fast food organization had faced many problems over the years. There were mostly environmental issues that had influenced their product marketing and in time they had inherited new ways and different techniques to cater their fast food products. Animal Cruelty Since 2003, the animal rights group People for the Ethical Treatment of Animals (PETA), have been protesting KFC’s treatment of the animals used for its products with the Kentucky Fried Cruelty campaign.PETA states that they have held more than 12,000 demonstrations at KFC outlets since 2003 because of alleged mistreatment of chickens by KFC suppliers. Alleged rainforest destruction In May 2012, Greenpeace accused KFC of sourcing paper pulp for its food packaging from Indonesian rainforest wood. Independent forensic tests showed that some packaging contained more than 50 per cent mixed tropical hardwood fibre, sourced from Asia Pulp & Paper Macro environment KFC operates in a larger macro environment of forces that creates opportunities, but also threats.A company such as KFC usually cannot influence trends in the macro environment, as they affe ct people and organisations on a larger scale. However, KFC has to carefully examine macro environmental trends and must create competitive responses to such trends. There are six major macro environmental forces KFC has to take into account. Micro environment The microenvironment consists of all forces that are close to KFC, and on which KFC has an impact. They directly affect KFC’s ability to serve its customers. Three major components influence KFC’s microenvironment:COMPETITORS Because the fast food market is highly competitive, KFC faces a wide number of direct and indirect competitors. KFC’s main competitors are fast food chains such as McDonald’s and Domino’s, which are already well established throughout the world. McDonalds’s in particular is a direct competitor, as they have already successfully introduced their Salads plus line, which directly targets ‘healthy food’ conscious world we live in. But, there are a number of other competitors that is also focusing on ‘chicken’ types products.All this competition makes it quite difficult for KFC to maintain or even broaden their customer base. However, with the introduction of a new and healthy product range, KFC can differentiate itself from most competitors and will gain a competitive advantage. CUSTOMERS KFC’s customer market consists solely of the consumer market. KFC’s products are bought by individuals (males, females, singles, and families). Therefore, the product range KFC offer should appeal to as many people within this consumer market as possible, to ensure that the maximum amount of products can be sold.The characteristics of these individuals and a segmentation of them are discussed later in this report. Strengths and weakness of competitors Strengths: 38 products, Attractive Outlets, Huge Marketing, Budget, More entertainment for kids Weaknesses: Same type of Menu, No Home Delivery How they compete with their c ompetitors? It is found that KFC compete its competitors by five ways: †¢KFC compete its competitors through marketing strategy †¢They offered different packages at different events like Ramadan offer, midnight offer etc. †¢KFC compete their competitors by providing good services They must hired the hard selling persons to market their product in the market and motivate their employees for the sake of organizations and employees do well and they compete there competitors KFC has quality products and through these quality products they compete their competitors Current Sales Analysis Market Share Market Share KFC has a very long history and has the most recognize able brand in chicken with over 50% of the market share. It becomes difficult for the companies like Sub way, Mc Donald’s, Chicken planet, Dixie or those who may want to enter in the market of fast food restaurants.Due to with over 50% of the market share in fast food industry KFC has recognition around the world and has been globally positioned for many years in and to capture the market share in adopting a chicken loving experience. Environmental factors and opportunities Political: The operations of KFC are affected by the government policies on the regulations of fast food operation. Currently government are controlling the marketing of fast food restaurant because of health concern such as cardiovascular and cholesterol issue and obesity among the young and children in the country.Governments also control the license given for open the fast food restaurant and other business regulation need to follow such as for a franchise business. Good relationship with government in giving mutual benefits such as employment and tax is a must for the company to succeed in any foreign market. Economic: Though for last 1 year there was economic slowdown all across the globe but the sales of KFC and other fast food chains did not slow down to that extent that of other sectors in. The GDP (Pur chasing Power Parity) is estimated at2. 965 trillion U. S. dollars in the year 2010.The GDP- per Capita (PPP) was 2700 U. S. dollars as estimated in 2008. The GDP- real growth rate in 2007was 8. 7%. India has the third highest GDP in terms of purchasing power parity just ahead Japan and behind U. S. and China. Foreign direct investment rose in the fiscal year ended March 31 2007 to about $16 billion from just $5. 5 billion a year earlier. Socio cultural: India is the second most populous nation in the world with an approximate population of over 1. 1billion people. This population is divided in the following age structure: 0-14 years – 31. 8%, 15-64 years – 63. % and 65years and above – 5. 1%. There has also been a continuous increase in the consumption of fast food in India. The social trend toward fast good consumption is changing and India has seen an increase of 90% fast food consumption from the year 2002-2007. This increase is far greater than the increase in the BRIC nations of Brazil (20 per cent), Russia (50 per cent) and China (almost 60 per cent). Thus this shows a positive trend for fast food industries in India. Technological: The fast food Industry is heating up with a lot of foreign players entering the market.The technological knowhow and expertise will also enter the market with an increase in competition. With the lower rates and increase technology the fast food counters are attracting youth by giving them attractive deals. For e. g. KFC and Domino’s pizza. For a fast food restaurant, technology does not give a very high impact on the company and it is not a significant macro environment variables. However KFC should be looking to competitors innovation and improve itself in term of integrating technology in managing its operation.For example in inventory system, supply chain management system to manage its supply, easy payment and ordering systems for its customers and wireless internet technology. Implementation of technology can make the management more effective and cost saving in the long term. This will also make customer happy if cost savings results in price reduction or promotional campaign discount which will benefits them from time to time. Environmental: As one of world largest consumer of beef, potatoes and chicken, KFC always had been critics for world environmentalist.This is because high consumption of beef causing the green house effect by methane gasses coming from the cow’s ranch. Large-scale plantation has effect the environment and lost of green forest opening for plantation activities. Vegetarian environmentalist criticizes the fast-food giant for cruelty to animals and slaughtering. In America, once KFC want to introduce whale burger causing uproar because whales are endangered species. Before using paper packaging, KFC once had been criticized for being insensitive to pollution because of using ne based packaging for its food products.Imagine millions of people purchase from fast food operator and how is the impact to world environment by throwing away those hard to recycle packaging. Our world is getting concern on environment issue and business operating here should not just care for profit, but careful usage of world resources for sustainable development and care for environment safety and health for our future generation. Critics and concern from all public or activist should bare view and support if necessary to ensure we play our social responsibility better. Legal factors:As a certified fast food operator, there are many regulations and procedures that KFC should follow. For example is the Halal certification that becomes a concern to Muslim consumers. KFC should protect its integrity and consumer confidence by ensuring all materials and process are as claimed or must followed. Other legal requirement that the business owner should follow as stipulated in laws are such as operating hours, business registration, tax requirement, lab or and employment laws and quality & environment certification (such as ISO) in which the outlet has been certified.The legal requirement is important because the offenders will be fined or have their business prohibited from operating which can be disastrous. KFC India -BCG Matrix Boston Consultancy Group (BCG) Matrix Currently KFC have launched a new product in the market. They have also tried to come into the beverages market by launching its new brand of shakes called KRUSHERS. As it is a fairly new product it comes in the category of the Question Mark in the BCG Matrix. It has a low market share thus brings low revenue. KFC is advertising a lot to popularize this product so there is a lot of expenditure on it.This product is individually not bringing any profits and is a cash drain for the company. Company may decide to completely remove this product from the market if it does not do well soon and start bringing in revenue. Business macro-environmental factors The company and a ll the other actors operate in a larger macro-environment of forces, including political, economic, cultural, technological, legal and ecological factors, which shape opportunities and pose threats to the company. Political and legal regulatory affect the strategic development of KFC Corporation, which made the US market more challenging.Example- Forbidding the use of trans-fat cooking oil mandating calorie counts on menus,removing advertisement from kid's programme, and even prohibiting from making unconfirmed claims concerning nutritional value and losing weight benefits. All of these may seriously impede the free flow of goods within a group and from suppliers and consumer demand. According to the Institute for the World Economy, the aggregation of financial crisis continues to result in negative result to the world economy and generate a strong downturn in the entire restaurant industry, which leads to the falling of US unit expansion from 3. % of 2006 to 2. 4% of 2007. On the o ther hand, fewer costs as compared with healthier food helped KFC and the entire fast food industry to grow rapidly. Moreover, KFC can increase profit margins with chicken which is lower in cost compared to other meat. With the ever-increasing impact of health consciousness, like obesity, among consumers, it's increasingly hard for KFC to keep its original product mix and alternatively prompt them to offer healthier foods (threat). In contrast, under the slump chicken consumption in Europe and Asia market owing to the outbreak of avian flu, US market still shows an image of rising.Furthermore, hurried and changing lifestyle of people along with convenient and tasty characters of foods, which offered numerous business opportunities for KFC Corporation. The innovation in technology offers further development possibilities to fast food industry. However, owing to equipment problems, KFC lost its Rotisserie Chicken market which had achieved a huge success in non-fried chicken area. Rest aurants are known to have very high levels of energy intensity due to their relatively small building size and the amount of cooking, heating, and refrigeration needed to prepare and serve food to customers.Due to these high levels of energy use, we continue to focus our efforts on reducing our energy intensity in both new and existing restaurants. In 2006 KFC established a goal to reduce energy usage in the U. S. company-owned restaurants by 12 percent from 2005 levels by the end of 2009. They achieved a 14% reduction through the application of numerous energy conservation measures (ECMs). In addition to reducing energy consumption, these ECMs resulted in the elimination of over 117,000 metric tons of CO2 per year from the atmosphere.The KFC China division has also recognized the need to focus on energy conservation and has become actively involved in implementing ECMs over the past few years. Their efforts have resulted in the elimination of over 5300 metric tons of CO2 per year. Greenpeace, a conservational and environmental organization in 46 countries, has accused Cargill concerning the illegal exportation of soya to KFC for its chicken food supplied. Changing consumers' perception about KFC is arisen among analyst and specialist and forthright.In respect to the accusations has actively retrofit existing restaurants with more efficient lighting systems. During 2009, 190 restaurants in China had their interior linear fluorescent lamps upgraded to a more efficient version resulting in a reduction of over 600 metric tons of CO2 per year. Heating, Ventilation ; Air Conditioning (HVAC): In 2006, Yum! made the commitment to standardize high efficiency air conditioning systems for all U. S. restaurants. Since then, over 1800 high-efficiency air conditioning units have been installed with slightly over 600 taking place in 2008 and 2009.These 600 + installations have reduced our CO2 output by 10,500 metric tons per year. In China, the engineering team developed th e means to overcome water hardness issues compromising the efficiency of certain heating devices used in our KFC kitchens. Their solution enabled the equipment to operate at peak efficiency which eliminated over 4200 metric tons of CO2 per year. In conclusion, KFC had used all its macro environment factors efficiently; it had improved its product in terms of packaging technology, its cooking methods and most important heath wise keeping in mind the external affect on the environment.

Abercrombie & Fitch and American Eagle

The article reports that U.S. retail stores have posted only a modest increase in sales of 2.5 per cent for May, which might be a sign that consumers are taking a break from shopping.This figure was 3.3 per cent for January, 4 per cent for February, and 4.8 per cent for March and April combined. High-end retailers (such as Saks, Nordstrom, TJX Companies and Ross Stores) and apparel stores did well, and discount chains (such as Costco, BJ’s Wholesale, Fred and Target) reported the strongest sales growth of any sector with a 5.3 per cent increase.Shops selling teenager clothing (such as Abercrombie & Fitch and American Eagle) suffered a decline. Reasons behind the slowdown are believed to be bad weather at the beginning of the month and the late Memorial Day, since some companies choose to include Memorial Day weekend sales into their June reports.Analysts believe that lackluster sales might be a sign that recoveries come in waves. Stronger growth is expected during the summer m onth, due to pent-up demand and start of the school year.The importance of the article is associated with the fact that retail sales are a good indicator of the pace of economic recovery. Sharp contraction of consumer spending has exacerbated the recent financial downturn, and it took a long time for spending to rebound. Consumer spending is used as an indicator of economy’s health because it is first of all related to consumer expectations and confidence levels.Furthermore, it indicates whether economic resources flow freely among various economic agents: companies need sales revenues to expand their production, which in turn leads to job creations, and decreasing unemployment levels mean that more people have disposable income to spend at stores. Coming back to the issue of consumer confidence, if citizens are optimistic about prospects of the economy, they tend to spend even more, propping up the production-consumption cycle.Works citedHauser, Christine. â€Å"U.S. Retail ers Report Lackluster Sales Gains.† 3 Jun. 2010. New York Times. 5 Jun. 2010. Web.

Marketing Ethics of Mecca Cola Case Study Example | Topics and Well Written Essays - 2000 words

Marketing Ethics of Mecca Cola - Case Study Example Marketing plans and strategies would be incomplete without paying much consideration to the customers. Customers will and should always be a part of the agenda in any marketing plan of any company. Because of the implications for profitability and growth, customer retention is potentially one of the most powerful weapons that companies can employ in their fight to gain a strategic advantage and survive in today's ever increasing competitive environment (Lindenmann, 1999). Marketing involves the buying, selling, and trading of goods and services and the subsidiary activities that make these exchanges possible. It is a social process, as well as an economic activity and a collection of physical tasks. Marketing takes place only in societies. Even a rather large, primitive family unit may engage in extensive production and consumption on a self-sustaining basis without becoming involved in activities that can be described as marketing. In organized societies, marketing activities are themselves important features of the social milieu, and changes in marketing practices may carry implications extending throughout the social structure. For example, the location of trading centers affects the modes and routes of transportation (Kotler and Armstrong, 200); advertising affects popular conceptions of tastes and life styles; and changes in distribution channels create and eliminate employment opportunities and ways of life. Appraisals of the performance of marketing activities within our society are commonplace. Marketing is said to be inefficient because there are "too many" gasoline service stations. It is said to be unfair because some firms are "making it impossible" for others to continue to exist in the market place. It is said to be unproductive because "too much" money is spent on advertising (Lun and Gupta, 2001). Generally comes off very well indeed. Businessmen do not hesitate to spend large sums in marketing their wares, and consumers show no great reluctance to pay the resultant charges embodied in what they buy The fundamental economic criterion for appraising marketing activities is the efficiency with which they are performed. Efficiency, or productivity, involves a relationship between effort and effect, sacrifice and reward, input and output. Efficiency is a relative concept (Neumann and Sumser, 2002). When we describe an activity as "inefficient," we mean that too much effort is being expended with too little effect; in other words, that the ratio of effort to effect is higher than necessary. And when we describe an activity as "efficient," we mean that the ratio of effort to effect is about as low as can be achieved. In general, economic activities that are more efficient are preferred to those that are less efficient and for a very simple reason. If there are two methods of accomplishing the same task and one of them requires a smaller expenditure of time, effort, and resources than the other, then by using that method one can accomplish the task and have time and materials left over. One may then either use these surplus resources to accomplish the task another time, or in a superior fashion, or may transfer these resources into some entirely different activity (Ohmae, 1990). So long as one's time and resources are of some value in some use including their use in leisure or in saving for the future

How is nursing different from medicine Research Paper

How is nursing different from medicine - Research Paper Example Karen et al (2009) observes that medicine and nursing differ mainly in terms of the assistance that they present to an individual. In regard to their origin it is stipulated that they are different based on their inception. This essay is a critical analysis of the differences between nursing and medicine. It is important to the profession of nursing in order to help nurses to understand what their role is, and what is expected of them by the society. It will also assist nurses in understanding the disconnection between them and medical doctors. The developmental theory in nursing draws around the growth and advancement of individuals, which is a systematic and conventional progression that begins as a simple combination of cells that is the beginning of life, and eventually ends through decease. From the developmental theory, the main factor that serves as an indicator of the disparity between nursing and medicine is that nursing tends to concentrate on issues that have an impact on growth and development. Some of these factors are inherent while others originate from the environment in which a person grows. The manner in which an individual associates with the other members of the society determines the rate of growth and development in a person (Pierce et al 2006). In regard to issues that affect normal body functions such as visual impairment, a physician may not offer much assistance especially when the problem is not curable. The nurse tends to come in handy in assisting an individual to learn how to take care of him/herself in spite of living with the problem. People suffering from physical impairment acquire skills that are necessary for survival and also improve on the quality of their life. Care is therefore core in nursing. The more people are able to care for themselves the more they become capable of avoiding harm hence living a better

X-Ray Powder Diffraction Essay Example | Topics and Well Written Essays - 1000 words

X-Ray Powder Diffraction - Essay Example (Marta J.K Flour, 1997) Theory A non amorphous material consists of a three dimensional structure having atoms in a series of planes separated by a distance. When X-Rays are directed on to this structure, part of it is transmitted the specimen, some part is absorbed, a part is refracted and the rest diffracted. Diffraction of the beam brings out a fingerprint of the crystal lattice which depends on the arrangement of atoms in different planes and the type of mineral in the lattice. (Ron Jenkins, 2000) Applications 1. Apart from identifying the different minerals present it also gives an accurate data regarding the proportion of each of these minerals in the mixture. 2. It is also used in determining the degree of crystalline phase in a mineral and the divergence from its ideal state. 3. Study of secondary minerals helps in ascertaining the degree of solubility of the mineral and the kind of storage facility this would require. 4. Analysis of the under clays lying under coal beds have helped in identifying the nature of environment and climate that existed in these Middle Pennsylvanian regions. Introduction-2 The discovery of x rays by W.C Roentgen in 1895 led to its use in identifying the structure of crystalline materials. In principle a monochromatic beam of x-ray electrons will be dispersed by the atomic electrons and different diffraction patterns are obtained for each plane of crystal lattice. The diffraction pattern that is obtained by using the x ray powder diffraction method is used to identify the various phases in different materials.( James R Connelly, 2007) Theory X rays generated under vacuum conditions are made to impinge on a sample that has been ground into powder of size less than 10 microns. The arrangement of atoms in the crystal lattice causes these electrons to be diffracted by varying degrees. This can therefore be used to ascertain the distances between different planes of atoms by applying Bragg’s law. This ‘fingerprint†™ allows in better identification of a material. ( Mike Meier, 2004) Applications 1. Identification of materials chemical compounds and rocks in single phase and multiphase respectively. 2. Ascertaining amorphous materials that are partly in crystalline state. 3. The amount of different phases calculated using peak-ratio calculations 4. These are used in remote sensing study of hydrothermally distorted rocks that are found on several Cascade volcanoes and its study helps in gathering information regarding landslides and mudflows. Introduction-3 X ray powder diffraction method is a non-destructive procedure used in the identification of phases and determination of crystal structure along with its imperfections. All kinds of microcrystalline structures of metals, ceramics, organics and catalysts can found out using this technique which was initially devised by Debye and Scherrer in 1916. Theory Current applied releases electrons from a filament. These electrons are then accelerated at voltages of 60kV onto a copper piece producing x rays on impingement. These x rays are then directed onto a sample that has been ground to fine powder of size less than 10 microns. The diffraction pattern that is obtained can be used to measure the actual distances between crystalline planes using the equations of Bragg’s Law. ( Stock.S.R & Cullity B.D, 2001) Applications 1. Ascertain crystal structure of an unknown material and phase identification of high and low temperature phases. 2. Degree of crystalline phase that is present in a material. A crystalline phase presents narrower diffraction peaks compared to amorphous phases. 3. The amount of residual stress that exists in a material after the external load has been removed. 4.

Municipal Government in Canada Term Paper Example | Topics and Well Written Essays - 1500 words

Municipal Government in Canada - Term Paper Example The Municipal Government in Canada includes municipalities, villages, towns and cities. Municipalities entail a variety of rural municipalities likewise to metropolitan and regional governments that cater for huge urban areas. Responsibilities and powers which the Municipal Government in Canada exercise are normally set out in a general municipal statute also called the Municipal Act, Cities and Towns Act, Local Government Act and the Municipal Act (Bens and Charles K, 1986). Municipal Governments in Canada form policies, ensure their implementation and raise revenue which forms the large portion of sources which are the real property taxes and grants from provincial governments. Municipal Governments in Canada are responsible in forming policies which run the local governments and raise of revenue sources; which acts as the local legislature. In the constitutional Act, 1982, the Municipal Governments in Canada have their powers determined by provincial governments though their perfo rmance is evaluated by electorate in normal elections. 2. Are the principles and techniques of new public management still relevant in municipal government in Canada? Principles and techniques of new public management are still significant within the municipal government in Canada as they help in provision of Education, health, social services and finance. 2.1. Education, health and social services Secondary and elementary education is offered by school boards who are the school authorities which are usually independent from the local governments. These are also responsible to their own electorate of financing, administration and standards of education. School boards usually don’t gather taxes directly and rather there is the requisition of funds from the local municipalities who collect property taxes in their jurisdiction. Bens and Charles K (1986), the commissions, agencies and special boards also regarded as the components of Municipal Governments in Canada formed to eith er administer the functions usual to several separate municipalities or offer special services are generally regarded as outside mandate of ordinary town or city government. There is a changing pattern of performance responsibility in provision of welfare and health care. Within some provinces in Canada, the health providing units operate under the local provincial control and are almost taken the entire responsibility locally. In the field of welfare, care of the aged usually referred in Canada as seniors in terms of old age pensions, has established as the federal government function since 1920s (Richard Tindal and Susan, 1992). Huge responsibilities for other welfare services have slowly been considered by provincial and federal governments after their requirement and needswent beyond what the local authorities could offer (Bens and Charles K, 1986). 2.2. Finance Municipal Governments in Canada get their entire authority from provincial legislatures hence they have the minimum au tonomy in Canadian government. This is both a weakness and strength for them. Municipal Governments in Canada are normally considered to be the most financially prudent due to their stringent balanced budget needs and debts limits positioned them on provincial governments; with latter at least allowing borrowing on capital account (Richard Tindal and Susan, 1992). In most provinces there is the commission or municipal boards elected by

Review paper Essay Example | Topics and Well Written Essays - 1250 words

Review paper - Essay Example The Race Myth written by Graves’ centers on crucial matters of racism in the American community. He presents in the book that American consider immigrants lazy and have genetic inheritance that affect their well-being. They even felt that these African Americans needed to work harder in order to save themselves as they did (Graves 122). He noted in his book that the Americans did not consider the African American oppression when giving these opinions about them. According to Graves, the American society provides support for racial oppression in the American society, and it is through racial discrimination that the African American experience health disparities (122). He felt that most African Americans still consider that there is some genetic legitimacy within the society that contributes to racial discrimination. However, this is not true because racism only emanates as a result of societal stereotypes. In this book, the author wants the readers to understand that racism is a socially developed concept aimed at overpowering African Americans instead of a genetic experience that explains racial differences in the society (Graves 123). Racial discrimination was started by the Europeans who made it extend in their communities. They accepted the concept of racial order that was widespread during that time. According to the author, the constructed racial discrimination helped the Europeans to control the continent (Graves 123). He presents a strong concept against biological arguments concerning racial discrimination because of genetic factors. Graves mainly points out social factors that contribute to racial discrimination, and he believes that only two percent of genetic interferences can contribute to genetic difference (124). Grave also questions the concept that there are genetic specific drugs for specific racial group

An Opinion towards the Ideal Government Essay Example | Topics and Well Written Essays - 1000 words - 1

An Opinion towards the Ideal Government - Essay Example The essay "An Opinion towards the Ideal Government" describes what the ideal government could be since the success or the defeat of a nation depends on how it is being governed. Though there is no specific pattern or a proven theory as to what political structure is the skeleton of an ideal government. An ideal government would somewhat be patterned to the Democratic Socialism political structure. It would be more of getting the better aspects of the 2 political structures with the aim that the principles of the 2 would be intertwined to attain the success of one. The people in the community will have their share of freedom and restrictions. As justified by the golden rule, it is only the means which is good and therefore virtuous. If a particular community will be given too much freedom, there are tendencies that the government will be exploited and mocked. On the contrary, when a government becomes too authoritarian, it will lose the respect of the community because of the restrict ions that are being imposed. State and economy are entities perceived to be better off separated. Monopoly in the government should be avoided. This will ensure not just the stability of the state and the economy as different entities but of the government as a whole. Friedman and Friedman expressed that, â€Å"The relation between political and economic freedom is complex and by no means unilateral†. If both divisions are being governed by one branch of governance, there is a great possibility that monopoly will occur.

Southwest vs. Jetblue Airlines Essay Example | Topics and Well Written Essays - 1000 words

Southwest vs. Jetblue Airlines - Essay Example Southwest Airlines was first incorporated as Air Southwest Company on 15, March 1967. Its mission is to provide air transport to passengers within Texas State. However, Southwest Airline is currently operating in six states. It is serving over seventy cities, which enables the airline to make about three thousand three hundred flights daily. The porter’s five forces of the Airline industry with reference to Southwest Airline The first factor is the new entrant’s factor. Air industry is critical to economic growth and development. It is critical in any economy. Therefore, it is an industry perceived by many as highly lucrative. However, huge amount of capital is required to start air transport business and industry is riddled with high level risks. The industry also experiences complicated licensing, certification and regulations procedures, which makes it hard to penetrate. Furthermore, increasing cost of fuel makes it difficult for many people to venture it. The second factor is threats of substitutes. The substitutes to air transport are road, rail and water. Southwest Airline faces competition from road because most (80%) of its customers are domestic customers. If road transport improves, the airline may lose bulk of its domestic customers. Southwest Airline has been lobbying against the introduction of high speed rail transport services in the State of Texas. This is to prevent competition from substitutive high speed train services. Third factor to consider is the bargaining power of customers. Customers do not have a strong bargaining power in the air industry. As a result, they do not have a collective bargaining power to influence air prices. The fourth factor is the bargaining power of suppliers. Suppliers of aircrafts and spares are influential to prices making it difficult for operators to bargain. This is due to the standards on aircrafts and its spares that FAA imposes on operators. The operators must purchase genuine parts that are mostly expensive. The suppliers of fuel are few; therefore, they largely influence the prices of fuel. Airline operators do not have powers over the fuel suppliers and are left to develop ways of improving fuel efficiency. For example, Southwest Airlines introduced use of high pressure water to clean the engine, an exercise that improves fuel efficiency by 1.9 percent. The company has also managed to contain its employees through strong team coordination, open communication and promotion of work-life balance. Furthermore, the employees are also supported by top management. This has made employees proud of the company. Fifth factor to consider is the level of rivalry within the industry. This is among the real threats that can bring the industry down. Southwest Airline faces direct competition from JetBlue and AirTran Holdings, which are also low cost carriers. To minimize competition and increase its revenue base, the company acquired Muse Air in 1985, Morris Air in 1993, ATA Airlin es in 2008 and Air Tran Airways in 2011. Acquisitions enabled Southwest Airline to absorb key routes in the Pacific Norwest and acquire operating certificate as well as landing slots in LaGuardia Airport. However, the company failed to acquire Frontier Airlines thus lost Denver market. Strategic valuation method The strategic valuation method that is useful in valuing the company is the shareholder Value Analysis. Shareholder value analysis refers to financial analysis, which estimates the

Three information technology topics Essay Example | Topics and Well Written Essays - 1750 words

Three information technology topics - Essay Example Three information technology topics When we remind ourselves that it is we who decide how to keep technology busy, we shall be better (Turkle, 2011, p.296).† The Turkle comments criticize the current situation where people cannot survive without technology. Children prefer staying indoors. While inside, the children prefer playing computer games, surfing the internet and online relationships. The children have discarded the prior setup where children prefer face to face games with their neighbors, classmates, and relatives. Turkle insists that people should use computers and other technology devices as tools for increasing face to face communication, relationships, and other physical activities like basketball, volleyball, baseball, chess, and the like. Its difference from her findings in the past. Comparing her findings in the past, Turkle preferred that man cannot survive without technology, especially robots. Sherry Turkle emphasized that her 1984 position was for authenticity. Thus, a person is a better analy st, calculator, decision maker, and creator, when compared to a computer. The computer only follows what its software instructs it to do. On the other hand, the human being can insert other alternative procedures to one question, predicament, or activity. Authenticity is, â€Å"what sex was to the Victorians – threat and obsession, taboo and fascination. I have lived with this idea for many years (Wilks, 2010; p.9†¦)†. Turkle was initially obsessed to come up with new technology that will reduce the individual’s physical exertion. ... During the good old days, people would go the nearest store to buy a pen, paper, and envelope. The person would scribble messages on the paper. Next, the person would seal the letter inside the mailing envelope. Consequently, the person would ride the bus or train to the nearest post office. Upon arriving, the person will line up a long queue of people mailing their envelopes. After the post office clerk receives the person’s envelope, the person returns home. The entire process may take two to four hours, depending upon the traffic situation and the distance between the person’s home and the post office. In addition, Turkle prefers that all persons email their messages. Emails reach their intended receiver with a split second. The entire encoding and emailing process may take less than ten minutes. During the entire email process, the person is hiding behind the closed doors. Similarly, the person can order goods and services online. The person can click the McDonaldâ €™s website, and the McDonald’s crew ill deliver the hamburgers to the person’s home. Consequently, the person reduces face to face encounters. This is the essence of Turkle’s prior stand. 2. WHO DID IT? (Isaacson) Steve Jobs, more than anyone else, is responsible for today's digitech culture. Steve jobs created Apple computers. Before his untimely death, Steve Jobs orchestrated the user friendly computer environment. Steve Jobs was the visionary of product perfection, paving the bright and widening path of computer world conquering. Steve jobs would burn the midnight oil crafting new computer technologies. With infighting brewing up, Steve Jobs left the company that he had founded, Apple. After several years, Apple was on the brink of financial destruction. Consequently, Steve

Court News Essay Example for Free

Court News Essay Editorial Despite our report of the 30th November regarding her majesty’s speech to the House of Commons in which she stated she would act only for the good of her people, it has to be admitted that there is still an air of disquiet in the country regarding the future of the monarchy. The queen, although still in good health in body and mind, is now in her 68th year and the length of her reign is unprecedented. The future of a Protestant monarchy must be assured for the sake of the country, its stability and role in Europe. Around the World It is reported by our correspondent in Utrecht that a burgher of that city, one Oliver Van Noort, a former inn keeper, has recently completed a three year voyage in which he claims to have sailed completely around the world. His voyage, which he reported in a letter to the authorities in the Netherlands caused much excitement. Theatre News, by J. Q. Adams Mr William Shakespeare, author of such entertainments as ‘Julius Caesar’ which was well received, has this year come up with two new plays in contrast. The Merry Wives of Windsor’ is a light hearted comedy to lift the dullest spirits. It features that lovable rogue, Falstaff. , known of course from earlier works. This can be seen for the price of one penny every Monday and Tuesday at the Globe Theatre, Southwark. As this is such a popular play there will be extra boat men around to ferry passengers. For those of a more serious turn of mind the tragedy of Hamlet, Prince of Denmark, the title role being played by Mr Richard Burbage and the Lord Chamberlain’s Men, will be performed on Wednesday, Thursday, Friday and Saturday. Fashion K. Emerson Spain continues to be a major influence upon English fashions. The work of Mistress Dinghen Vanderplasse with her knowledge of starching methods continues to be important, especially as ruffs remain in fashion, though they tend to be on smaller scale than on previous years. Silk, hand knitted, stockings were a popular present for many ladies this Christmas past, including her majesty, despite the cold weather. The majority though still prefer stockings of cloth or wool for both durability and warmth. The farthingale, so popular at court, as can be seen in her majesty’s recent portrait, has been estimated to have reached a width of 48 inches in some cases. Will this impractical garment continue to be fashionable in the new century? Recent Legislation by E. Cubberley The recently enacted, and much needed, Poor Law is already bringing changes in our society. It says much for the legislature that they have taken such care to ensure the care of unfortunates. Poor children will be properly apprenticed and trained in a trade as well as in their letters.. The richer member of society will fulfill their social obligations by providing supplies for the poorer folk in difficult times. No more should we have to report upon poor waifs being found starved to death in harsh weather s happened last winter when the harvest was so poor. And think of the benefit to the country of so many young people properly equipped for a trade This, together with the stopping of the monopolies which favored only a few, will benefit all of her majesty’s subjects.

Effect of Nuclear Radiation on the Environment

Effect of Nuclear Radiation on the Environment Mohamad Hammoud Introduction By the early 17th century, certain electrical devices and power generators were being invented by certain scientists, who did not yet know that they were scratching the surface to a much more dangerous form of energy, to be discovered by scientist Einstein a few centuries later. This form of energy to be produced through a substance named Uranium was to be introduced as a more efficient power source. However, the process with which this energy was created was to be exploited, which would result in what is known today as â€Å"The Weapons of Mass Destruction.† The use of such form of powerful energy for certain military uses can result in horrific results. A quick study shows that even a minor war would quickly decline the world climate and environment, inflicting harm that could last for decades. Richard Turco, a scientist at the UCLA said that exploding only between 30 and 70 missiles just 0.03% of the entire storage would cause enough pollution to create climatic disasters unseen before in human history. He also said the effects would be much greater than what were talking about withglobal warming and anything thats happened in history with regards volcanic eruptions. Summarily, it can alter and damage not only the atmosphere, but also all forms of life such as humans, animals, and plants. (Jha) The Invention of Nuclear Power and Missiles Problems Encountered During Creation: The invention mainly started to take place during midst 1939, just before the beginning of the second Great War. It all commenced when Albert Einstein and several other scientists wrote to President Franklin D. Roosevelt, informing him of the Nazi’s efforts to cleanse and exploit Uranium-235, which could be used to build a weapon of mass destruction. It was at that moment that FDR decided to begin â€Å"The Manhattan Project†, which was simply to produce a viable nuclear bomb. However, there were many complicated issues to be faced. The most significant of these issues was the inability to extract â€Å"enriched† uranium to maintain a series of reactions. Back then, uranium-235 was extremely difficult to extract, and the ratio of extracted ore to uranium metal was as low as 500:1. Furthermore, over 99% of the refined metal from the ore was uranium-238, which was rendered useless for the invention of an atomic bomb. The two different types of isotopes were nearly identical in their chemical makeup, and only possibly separated by mechanical means. Solution of the Problem and Testing of the new Invention: Soon thereafter, a massive enrichment lab was erected at Oak Ridge, Tennessee. Harold Urey and his colleagues came up with an extraction system, which worked on the principles of gas diffusion, while Ernest Lawrence put into action a process which involved magnetic force to separate the two isotopes. A gas centrifuge was then used to separate the lighter uranium-235 from the heavier uranium-238. After this separation, all that was needed was for the scientists to put the concept of atomic fission (which involves splitting the atom) to the test. Overall, approximately two billion dollars were invested into â€Å"The Manhattan Project.† Throughout the entire path, it was a scientist by the name of Robert Oppenheimer who oversaw the progress of the campaign from beginning to end. Finally, the day of testing arrived. It was on July 16, 1945 where it would be found out if the entire project was just a complete dud, or if it would put an end to the massacre. Upon placing the missile in the sea, a massive white blast took place. The light turned red as the power of the explosion shot upwards at 360 feet per second. The explosion resembled the shape of a mushroom. â€Å"The Manhattan Project had been a success.† (Bellis) Effect of Nuclear Radiation on Humans Immediate (Short Term) Effects: Survivors of such a devastating blast will be killed within a few days due to radioactive fall-out. The severity of the fall-out will be determined by whether the nuclear bomb explodes in mid-air, or upon impact with the ground. The first of these will leave a larger blast impact. The latter, however, will throw much higher quantities of radioactive debris into the surrounding atmosphere. The area included in this fall-out is strictly dependent upon the wind speed and its direction. The heavier the particle of radioactive debris, the higher the chance it drops in close vicinity. Smoother and rather smaller particles, however, are thrown over longer distances before their fall. Some of these particles are so fine that they can combine with vaporized water and fall as radioactive rain 1700 miles from the original blast. Anyone who is in the range of this radioactivity will suffer from hair loss, internal bleeding, fever, bleeding from the gums, and terminal coma. Much of these have no effective medicine and are fatal. (Carnegie) Long Term Effects: Genetic studies on the children of nuclear bomb survivors who were exposed to the atmosphere afterwards was conducted by the Atomic Bomb Casualty Commission and the Radiation Effects Research Foundation ever since 1948. The analysis of past studies shows signs of abnormal pregnancy outcomes: deformation, stillbirth and early child death. Other effects include chromosome aberrations. Chromosome aberrations can be defined as an extra, irregular, or missing portion of a certain chromosomal DNA. This alteration of chromosomes can cause several inborn diseases due to aneuploidy. An example of such a human disease is Down syndrome, where the affected have three copies of chromosome 21 instead of a natural two. (Nakamura) Effect of Nuclear Bombs on the Climate and Atmosphere General Effects on the Climate: Although there has been a two-thirds decrease in the world’s nuclear arsenal since 1987, scientific research clarifies that the results of even a minor nuclear war can end human history and leave mother earth inhabitable. Studies conducted at several U.S universities predict that the explosion of a tiny amount of the global nuclear storage within large metropolitan areas would cause catastrophic disruptions in the Earth’s climate and massive destruction of out protective ozone layer. Studies conclude that a small or rather regional conflict between two nations such as India and Pakistan would disrupt the climate for decades to come. Details: In a small-scale war, denotation of about 100 Hiroshima-sized bombs – under half a percent of the world’s arsenal- would send over five million tons of soot and smoke over cloud-level. This could prevent almost 10% of the sunlight from reaching the northern hemisphere; this smoke and soot can remain in the atmosphere for a couple of decades. This would cause average surface temperatures beneath this layer to become lower than it has ever been in the last 1000 years. However, if a large-scale war event was to take place, and the United States and U.S.S.R ere to launch their full arsenal, over 150 million tons of smoke would rise above cloud-level. This would block over 75% of sunlight from reaching the northern hemisphere, and 30% of sunlight from reaching the southern hemisphere. Under such extreme and severe conditions, it only requires a few days for the temperatures to drop below freezing levels in agricultural areas. Average surface temperatures would become colder than it has ever been in the past 18,000 years which coincides with the peak of the previous ice age. Rainfall would decrease by 90%, growing seasons would be completely eliminated, and the majority of the human and animal populations would die of starvation.

Mission, values and key objectives of Faysal Bank

Mission, values and key objectives of Faysal Bank Organization:- An organization is a person or group of people intentionally organized to accomplish a common goal or set of goals. Faysal Bank Limited:- Introduction of Faysal Bank Limited:- Faysal Bank Limited was incorporated in Pakistan on October 3, 1994, as a public limited company under the Companies Ordinance, 1984. On January 1, 2002, Al Faysal Investment Bank Limited, another group entity in Pakistan, merged into Faysal Bank Limited which resulted in a larger, stronger and much more versatile institution. Mission:- Mission or Purpose is a precise description of what an organization does. It is a definition of why the organization exists currently. Each member of an organization should be able to verbally express this mission. A mission statement focuses on the how of your business. Faysal Bank Mission:- Achieve leadership in providing financial services in chosen markets through innovation. Values:- A value is a belief, a mission, or a philosophy that is really meaningful to the company. Faysal Bank Values:- Our daily code of conduct is exemplified by eight core values: * Threshold values values at the heart of our brand. * Differentiator values values that set our brand apart. Threshold Values:- * Integrity- Our Integrity: Our Identity * Team Work- Our Team Work: Our Asset * Respect- Our Respect: Our Duty * Professionalism- Our Professionalism: Our Competence Differentiate Values:- * Passion- Our Passion: Our Worth * Responsiveness- Our Responsiveness: Our Distinguisher * Innovation- Our Innovation: Our Strength * Compassion- Our Compassion: Our Gift Objectives:- Objectives give the business a clearly defined target. An objective is something you want to achieve. Faysal Bank Objectives:- * Prime focus to earn profit by providing values to its customers. * To provide superior services to its customers. * To provide assistance in the development of the commerce and trade industry. * Focus on blending skills and experience towards creating an enabling environment. * Core focus is to inculcate a culture of collaboration intended to deliver world class customer service. * To promote and boost up business sector inside the country. * To provide the employment opportunities in the country. * To provide loan and advances to help out in self employment schemes * To earn profit for the bank itself and for its stakeholders. * To create maximum economic value for shareholders through constant relationship focuses on financial services. Stakeholders:- Stakeholders are individuals or groups who have an interest in an organizations ability to deliver intended results and maintain the viability of its products and services. In the development of a firms mission and vision is a good place to start, but first, of course, you must identify critical stakeholders, get a handle on their short- and long-term interests, calculate their potential influence on your strategy, and take into consideration how the firms strategy might affect the stakeholders (beneficially or adversely). Stakeholders can be internal as well as external Internal Stakeholders:- Internal stake holders are individual or groups inside a business or an organization. External Stakeholders:- External stake holders are individuals or groups outside the business who are interested in the decisions an organization makes. Overall stakeholders include owners or shareholders, managers, employees, customers, government, suppliers, communities and Investors. Some stakeholders may have more than one interest in a business. An employee might also be a stakeholder. Managers are employees of the business, a customer might be a member of a local community but yet they can be stakeholders. Stakeholders in a business will usually benefit from their involvement with the organization. Employees will earn money which they can spend on goods and services. Customers will consume the goods and services supplied by the business and the government will collect tax from the organization. P2:- Evaluate the extent to which an organization achieves the objectives of three stakeholders. Interest Objectives of Stake holders:- Different Stake holders have diverse objective and they have different affects on an organization or business. According to Michael Novak following are seven points that should be kept in mind according to business ethics when developing relations with stakeholders. * Customer satisfaction by providing goods and services of real value. * Reasonable return on the funds entrusted to the business by its investors. * Create new wealth * New job opportunities * Promote invention and creativity * One of the most important is to diverse public interest into different sectors of life. Following are the needs of the stakeholders that the organization caters to for their complete satisfaction. * Shareholders want regular, secure and high returns. * Managers want responsibility, high rewards and a lack of interference in their actions. * Employees want high earnings, an interesting job and secure employment. * Customers want quality products at low prices and a good service * Suppliers want secure, regular and profitable orders. * Government wants to achieve a large number of goals including growth in the economy and low inflation. * The local community wants thriving local businesses which do not cause problems. P3:- Explain the responsibilities of an organization and strategies employed to meet them. Responsible Behaviour of an Organization:- Social Responsibility:- Agency theory devised by Milton Friedman says that the social responsibility of an organization is to generate the possible profit for its shareholders with fair competition, no fraud, etc. It should be understood that the managers of a firm are no more than agents working on behalf of the owners. But at the other end, the stakeholder theory emphasizes a broader set of social responsibilities for business (Mullins, 2005). Ecological Responsibility:- Ecology and the increasing destruction of ecosystems and natural resources have a widespread concern from the public, the governments and inter-governmental agencies. Business organizations in the whole world are required to conduct an Environmental Impact Assessment (EIA) for their new operations or expansion of the existing ones. EIA is a detailed study of the likely environmental consequences of the new development, together with plans to avoid causing damage or to repair damage that cannot be avoided. The EIA takes into account whether resources used are renewable or non-renewable. Allaby elaborates that the cost of obeying regulations may inhibit innovation and apart from the economic effect, this may delay or even prevent the substitution of new products and processes for old ones. Business Ethics:- Business ethics has a broad spectrum, because any action by a firm or one of its employees can be done ethically or unethically (Mullins, 2005). Thus the behaviour of a business towards its customers, competitors, suppliers, employees, the environment, local communities and other stakeholders will certainly reflect the organizational cultures in terms of ethics adopted or neglected. Sternberg includes two tests of the decency (e.g. refraining from stealing, cheating) and distributive justice (i.e. ensuring that rewards are proportional to contributions made). Therefore, an organization is said to be ethical if it satisfies three tests of: * long-term wealth growth of its owners; * common decency * distributive justice If it fails in any of these three tests, the organization is deemed unethical. Management Responsibilities:- The stakeholder view suggests that management is responsible not only to the organizations owners (Shareholders), but also has responsibilities to: * Employees * Customers * Suppliers * Competitors * The Local Community * The general public (and government) Public Relations and Corporate Image:- Corporate image describes the public attitude towards a company, or the image of the company in the mind of the general public and, perhaps more specifically, in the minds of potential customers. It is possible to promote a desired corporate image through a combination of public relations, advertising and the experiences and attitudes build up by customers over the year. (For example, the favorable corporate image of Marks and Spencer grew up over many years, without the need for substantial PR or advertising.) P4:- Explain how economic systems attempt to allocate and make effective use of resources. Economic System:- Economic systems comprises of a long list, some of which are as under:- * Capitalism * Socialism * Mixed Economy Capitalism (Free Enterprise):- Capitalism is an economic system characterized by a free market in which means of production and distribution (the land, factories, technology, transport system etc) are privately owned referred to as the capitalist class. The people who sell their ability to work in return for a wage or salary are referred to as the working class. The working class is paid to produce goods and services which are then sold for a profit. The profit is gained by the capitalist class. The capitalist class lives off the profits they obtain from exploiting the working class while reinvesting some of their profits for further accumulation of wealth. Socialism:- Socialism is an economic system in which the means production and distribution of goods are owned by the community collectively usually through the government. Socialism is characterized by: * Production for use rather than profit * Equality of individual wealth * Absence of competitive economic activity * Government determination of investment, prices, and production levels Mixed Economy:- Mixed Economy is an economic system which allows the simultaneous operation of publicly and privately owned enterprises. It is an economy that reflects the elements of both capitalism and socialism. In a mixed economy, the private ownership as well as the state takes part in the means of production, distribution and other types of economic activities. Allocation of Resources in the Economic system:- In capitalism, the motive for producing goods and services is to sell them for a profit, not to satisfy peoples needs. While in socialism all rights and decision are taken under the government bodies. Everyone can get benefit from that economic system while in mixed economy both socialism and capitalism take place. P5:- Discuss the impact of Social welfare and Industrial policy. Social Welfare Policy:- Modern social welfare measures may include any of the following: the care of destitute adults; the treatment of the mentally ill; the rehabilitation of criminals; the care of destitute, neglected, and delinquent children; the care and relief of the sick or handicapped; the care and relief of needy families; and supervisory, educational, and constructive activity, especially for the young. Industrial Policy:- Government provides the financial support and capital to the private sector by direct subsidies, tax credits, or government-run developmental banks. Industrial policy emphasizes cooperation between government, banks, private enterprise, and employees to strengthen the national economy. Impact of Social Welfare Policy on Faysal bank Ltd:- As Faysal Bank is a socially responsible corporate entity so it has been a regular contributor to the society and communities it operates in. The employees of the bank established a relief fund for Internally Displaced Persons from Swat, with the bank. The bank partnered with the Institute of Business Administration (IBA) Karachi to provide Rs. 50 million over a period of 3-5 years for sponsorship of one academic chair in IBAs Executive MBA program. The bank even donated 183 computers to different educational institutions with a focus on promoting education for the underprivileged. Impact of Industrial Policy on Faysal Bank Ltd:- The main impact on FBL is if the government of Pakistan increases the interest rate so the all banks will get affected by this decision. Due to more interest profit will decrease and people will be reluctant to utilize the services and facilities provided by the bank. P6:- Evaluate the impact of macroeconomic policy and its influence. Macroeconomic Policy Measures:- Macroeconomic is one of the two most general fields of economics that literally means managing economics at large. It deals with the entire economys performance, total amount of goods and services produced, decision making, structure and etc. It can be national, regional, or global economy. It includes the study of GDP, unemployment rates, and general behavior of prices to understand how the economy works. It also develops models for analysis of national income, inflation, savings, investment, international trade and etc. Fiscal Policy:- Measures employed by governments to stabilize the economy, specifically by adjusting the levels and allocations of taxes and government expenditures. When the economy is sluggish, the government may cut taxes, leaving taxpayers with extra cash to spend and thereby increasing levels of consumption. An increase in public-works spending may likewise pump cash into the economy, having an expansionary effect. Conversely, a decrease in government spending or an increase in taxes tends to cause the economy to contract. Fiscal policy is often used in tandem with monetary policy. Until the 1930s, fiscal policy aimed at maintaining a balanced budget; since then it has been used countercyclical, as recommended by John Maynard Keynes, to offset the cycle of expansion and contraction in the economy. Fiscal policy is more effective at stimulating a flagging economy than at cooling an inflationary one, partly because spending cuts and tax increases are unpopular and partly because of the work of ec onomic stabilizers. Impact of Fiscal Policy on Faysal Bank Limited:- Due to rise in rate of taxation the selected organization has to pay extra taxes, and due to this it will cause reduction in investment because of less earnings and high taxes. The enlargement in the government expenses or payments will increase employment rate as well as the purchasing power of the people means they will spend more. This will cause rise in demand of hospital facilities and services. Monetary Policy:- Measures employed by governments to influence economic activity, specifically by manipulating the money supply and interest rates. Monetary and fiscal policy are two ways in which governments attempt to achieve or maintain high levels of employment, price stability, and economic growth. Monetary policy is directed by a nations central bank. In the U.S., monetary policy is the responsibility of the Federal Reserve System, which uses three main instruments: open-market operations, the discount rate, and reserve requirements. In the post-World War II era, economists reached a consensus that, in the long run, inflation results when the money supply grows at too rapid a rate. Impact of Monetary Policy on Faysal Bank Limited:- The supply of money will reduce, and the flow of money will be a smaller amount due to all this it will affect the business performance. Decrease in business actions will decrease buying power of people and income rate. Due to more interest profit will decrease and people will buy less services and facilities from the selected organization. M1:- Give your judgments about the organizational performance in achieving its objective and also satisfy its stakeholders. Banks Performance:- 2009 was the first year of implementation of banks five year strategy developed in 2008. The bank made considerable progress in all five pillars of strategic focus i.e. Customer Franchise, People, Risk Management, Processes and Financial Perspective. Customer Franchise:- Keeping in view the objective of being the bank of choice for customers, new initiatives were undertaken during the year. To improve customer experience, a service quality department was set up which developed a comprehensive service quality program covering customer experience measurement, process refinement and employee engagement. Islamic Banking: Barkat Islamic Banking was launched, that introduced Shariah compliant banking transactions. Alternate Delivery Channels: The Bank expanded its ATM network by adding 23 new ATMs taking the total ATM network to 116 ATMs across the nation. The bank also introduced real time Cash Deposit facility through ATMs on 13 Cash Deposit ATMs in selected cities. People:- Organizational structures across all functions were reviewed and aligned to focus on business, risks, costs and clarity of roles and responsibility keeping in view with the best practices. Similarly HR policies were reviewed and have been revised. A new performance management system was introduced. Trainings were also conducted for soft skills development of employees. Risk Management:- The Risk Management Framework was revitalized through inclusion of following functions:- * Special Asset Management Group focusing on account recovery and classified exposure management, and * Credit Administration Department engaged mainly in credit monitoring and security documentation. Processes:- The bank centralized five operational hubs into a processing centre for providing seamless services from one single location to the entire branch network. Two geographically separate centralized operation clusters have been created to behave as a backup site for each other in case of a major disaster at one location. Financial Perspective:- In line with the organizational setup, the MIS setup of the bank has also been changed from geographical to functional. During the year MIS level was graduated to the next level i.e. from business segment level to customer level. M2:- Discuss how much the organization acting responsibly under current circumstances. There are various ways and methods for an organization to consider so they can act responsible, however those various ways and methods also depend on the kind of organization you are working with. However, the organization we have selected to write upon is the banking sector. Banks are situated at at places ideal for customers and are environment friendly, as building do not pose threats to the environment. Given the nature of the bank work, which is mainly clerical or administrative, employees are not subject to occupational health hazards. However, a variety of occupational risks to health do exist in the banking sector, as in other clerical occupations. It is the important for the employees health that adequate standards of hygiene, cleanliness and comfort are maintained in the workplace. It is difficult, to single out health risks involved to the banking sector that are not common to other clerical occupations and it is even more difficult to isolate any special problems in this area for employees of multinational banks. In the majority of cases, foreign and domestic banks are moreover governed by the same legislative standards with regard to health and safety and hygiene in workplaces, which are said to be respected by foreign banks and enforced through inspection at regular intervals. In a number of countries, particularly in Europe, enterprises of a certain size are obliged by law to set up a joint committee on safety and health to monitor the application of legal provisions, point out deficiencies and make suggestions for improvements. Many of the large banks have gone far beyond the legal prescriptions in their concern for protecting their employees health. For example, in a number of cases they have organized training sessions for employees on safety and health problems, precautionary measures in the workplace, fire prevention and other security matters. Ethical codes are rooted in a wider value system, as to what is right or wrong. Companies do have ethical responsibility and are not protected by limited liability from the consequences of their actions. A companys record and the perception of its ethics affect its reputation and ensure long term success or failure. The financial community has a history of placing moral considerations above legal or opportunistic expedients. But we are often exposed to moral dangers. Bankers role is one of stewardship based on trust. They are trusted by the people who ask them to look after their money and they have a duty to lend that money responsible. Banking is about rewards reflecting real risks and ethical considerations form an important part of their risk taking activities. The welfare of borrowing customers money, in good times and bad is of major concern in any business proposition. Bank depends on people to run their business and to reflect their ethical standards. Banks have to let their people know what is expected of them. A bank responsibility extends to Government, customers, shareholders, staff and community. In the future, as the banks face increasingly complex and conflicting issues, their resolve and commitment to ethical behaviour will be tested. D1:- Justify a choice of a new mission statement salient features. Mission Statement for Faysal Bank Limited:- Focusing on the customers loyalty by providing standard financial services, through developing and delivering innovative products and services keeping in view the stakeholders profitability. Features:- * Customers loyalty * Financial Services * Innovation * Stakeholders Profitability Customer Loyalty:- Objective of the bank is to provide valuable and superior services to customers, so for this the Bank is focusing on close and long term relationship with customers. Their prime aim is to facilitate their customers with more advanced financial services, so to make them loyal. Financial Services:- Objective of the bank is to provide assistance for an individual and business, so the bank is providing mixture of financial services to an individual and businesses for the development and promotion of individuals life and commerce. Innovation:- The focus of bank is to bring more new ideas in their services to their customers. Which will increase the market share of the bank and will led the bank serve more customers. Stakeholders Profitability:- By providing valuable services and innovation it will increase the stakeholders wealth. D2:- Recommend the broad strategies to achieve stakeholders Objective successfully. Strategies:- * Focus the business on the groups core skills and process technology. * Position the group in growth markets where our core skills are applicable. Environmental Technologies Division, which combines the skills in catalysts and process technology, is well positioned to serve these emerging markets. * Differentiate their strategies by using our world class technology. We will continue to invest significantly in research and development to develop new products and manufacturing processes. Technology is the key driver for most of the businesses and because of that organizations have a strong science base with technical centers located in all our major markets. * Maintain strong relationships with major customers, suppliers, government bodies and other stakeholders by investing resources on joint projects to ensure the group is well positioned for future market development. * Continue to invest in employees to ensure they are well trained, motivated and encouraged to meet the challenges of the future. * Ensure the business is run in a sustainable way by using resources efficiently. M3 D3:- What are the response of an organization towards social industrial policy and recommended solution. Social Welfare Policy:- The impact of Social Welfare Policy on Faysal Bank is sometime positive and negative. In case of providing free education and medical treatment etc the bank has to spent money which can affect their financial position. While on other hand, by providing these facilities students get motivated. The Bank provides facility of internship to fresh students to develop their practical skills. Faysal Bank provides Gratuity Fund to their employees. The Bank provides fund to IDPs, earthquake/flood affected people, in case of natural disaster in the country. Industrial Policy:- Industries are growing in this leading age so the Faysal Bank is also one of the leading Bank in the banking sector of Pakistan. The Bank provides variety of products of standardized nature which encourages the bank position to be stable in that sector. Against other competitors in the Banking sector, the Faysal Bank has provided innovative products and services to their customers and to business. Providing loans to businesses and encouraging different businesses and providing standard services by Faysal Bank is representing that the bank has given full response towards the industrial policy. Observation and Conclusion:- I observed Faysal Bank Limited a financially sound bank. Its profits are increasing year by year. Their staff is very good and sincere with the bank. According to my research Faysal Bank is not yet facing any major problems regarding Social Welfare Policy and Industrial Policy. Faysal Bank views specialization and service excellence as the cornerstone of its strategy. The people at Bank realize that innovation, creativity, reliability, customized services and their execution are the key ingredients for their future growth. They are aware that they have stepped into 21st century and they must meet its challenges by acquiring the highest level of technology. They will thus be accelerating their technological advances to enable them to distribute their products and services through most efficient and high technology means.

In Favor of Social Security Reform :: Economics Politics Argumentative Essays

In Favor of Social Security Reform There are millions of Americans affected by social security. These Americans rely on social security to provide them with financial security. Recently President Bush agreed to proposing a method of privatizing the social security program so that in the future the vast reserves of the social security system would not run out nearly as fast. With the always increasing rise in inflation, and the baby boomer generation reaching ages of retirement fairly soon, this is an issue that needs to be dealt with correctly and rapidly. The way the president is handling the situation is definitely the right way to do it. There are many things and ways in which to do it wrong, but the president seems to be pointing the plans of social security in the right direction. The president’s plans of reforming social security are right because the privatization is the best way to go, changing the rules for those who would apply for it increases the savings and makes the money go farther, a nd working with the distribution of different tax percentages would really make the money go a lot farther. To understand how privatizing social security will help the social security program in the future, first it is important to know what it is and what it does. How social security works now is that everybody that gets benefits from the social security program all get them from one big pot, so to speak. By privatizing the different accounts, they can earn interest faster and make more money for the consumer on an individual basis. This can work better to because the accounts are individualized and earn the right amount of money for the different financial situation that the person is in. This will be a big change for the way that social security is run, but it is for the better and it will help lots of older Americans and the social security program in general for years to come. One of the big questions when dealing with the privatizing of social security is where it leaves the minority groups. All minorities are affected, but the African Americans are most likely the ones that will need to deal with it most.